The Antigua Barbuda Festivals Commission (ABFC) invites proposals from qualified multimedia production companies to conceptualize, produce, and deliver 4 to 6 high-energy signature videos capturing the essence of Antigua Carnival 2025 under the theme: **“ItZ A ViBe”.
**ABOUT THE ANTIGUA BARBUDA FESTIVALS COMMISSION (ABFC)**
The Antigua Barbuda Festivals Commission is committed to promoting and preserving the rich cultural heritage of Antigua and Barbuda. Through a variety of festivals and events, the Commission showcases the vibrant traditions, music, and celebrations that define the twin-island nation.
**ABOUT ANTIGUA CARNIVAL**
Antigua Carnival, the Caribbean’s greatest summer festival, is an electrifying celebration of music, culture, and revelry. It showcases the pulsating rhythms of Antiguan soca, vibrant costume parades, exhilarating street parties, and an unmatched festive spirit. The festival attracts thousands of locals and visitors eager to immerse themselves in the unique experience that is Antigua Carnival.
**CAMPAIGN OBJECTIVE**
The commissioned videos must encapsulate the undeniable energy of Antigua Carnival, ensuring that anyone who views them will **feel the VIBES, see the VIBES, and want to experience the VIBES!**
**ItZ A ViBe” – Campaign Content Videos**
● Magnetic storytelling with a FOMO-driven appeal
● New and creative trend concepts to drive the theme “**ItZ A ViBe** ”
● Seamless blend of dynamic footage, performance highlights, cultural essence and elements
**SCOPE OF WORKS**
The selected multimedia company will be responsible for:
● **Concept Development** – Aligning with Antigua Carnival theme and branding
● **Storyboard Presentation** – Visual storytelling plan for ABFC approval
● **Video Production & Content Execution **– High-quality filming
● **Editing & Post-Production **– Dynamic cuts, engaging transitions, and compelling effects
● **Final Delivery** – Optimized formats for multi-platform distribution
● **Third-Party Content –** Ensures that any third-party content used in the production will be appropriately licensed
**PLATFORM DISTRIBUTION**
The produced videos will be strategically distributed across multiple platforms to maximize engagement primary on Antigua Carnival platforms in collaboration with partners and stakeholders:
● **Social Media Blasts** – Instagram Reels, TikTok, YouTube Shorts, Facebook Stories
● **Event Screens & Digital Billboards **– High-traffic Carnival locations
● **TV & Web Ad Spots **– Teasing the experience and building anticipation
**PROPOSAL SUBMISSION REQUIREMENTS**
Interested vendors should submit a comprehensive proposal including:
● Detailed budget breakdown
● Portfolio of similar projects, including links to previous work
● Proposed creative approach and storyboard concept
● Confidentiality and Non-Disclosure: All information provided by the ABFC to the vendor during the proposal and production process shall be considered confidential and proprietary. The vendor agrees not to disclose, reproduce, or use such information
● Project timeline with key deliverables
● Technical specifications for video production
● Company profile and relevant experience in multimedia production
● Three (3) client references
**EVALUATION CRITERIA**
Proposals will be evaluated based on the following criteria:
● **Creativity & Innovation **(30%) – Unique storytelling approach and dynamic execution
● **Experience & Expertise **(25%) – Proven track record in high-energy video production
● **Technical Capabilities**(20%) – Equipment, editing proficiency, and delivery quality
● **Budget & Cost-Effectiveness **(15%) – Clear and reasonable cost structure
● **Project Timeline & Deliverables **(10%) – Ability to meet deadlines
**BUDGET & TIMELINE **
Vendors should provide a detailed budget breakdown outlining production costs
**The selected company must adhere to the project timeline:**
RFP Published | Tuesday 1st April, 2025
Proposal Submission Deadline | **Tuesday 15th April, 2025**
Proposal Pitch Date | Thursday 17th April, 2025
Selection of Vendor | Tuesday 22nd April, 2025
Project Kick Off | Thursday 24th April, 2025
● **Deliverables Due Dates:**
o **Video 1:** Thursday May 8th, 2025, at 1pm
o **Video 2:** Thursday May 29th, 2025, at 1pm
o **Video 3:** Thursday June 19th, 2025, at 1pm
o **Video 4:** Thursday July 10th, 2025, at 1pm
**SUBMISSION INSTRUCTIONS**
**All proposals must be submitted electronically in PDF format to****info.nfo@ab.gov.ag.**
**Queries will only be acknowledged via email to****info.nfo@ab.gov.ag****.**
**We look forward to receiving innovative proposals that capture the vibrant spirit of Antigua Carnival 2025 – “ItZ A ViBe!”**
